資料來源: Google Book
The development factory :unlocking the potential of process innovation
- 作者: Pisano, Gary P.
- 出版: Boston, Mass. : Harvard Business School Press ©1997.
- 稽核項: 1 online resource (xii, 343 pages) :illustrations.
- 標題: Competition, International. , New products. , TECHNOLOGY & ENGINEERING Industrial Technology. , Pharmaceutical industry Technological innovations. , Industrial Technology. , Case studies. , Technological innovations Economic aspects. , Biotechnology industries Technological innovations -- Case studies. , Biotechnology industries , Manufacturing processes. , TECHNOLOGY & ENGINEERING , Pharmaceutical industry , Economic development. , Electronic books. , Technological innovations , Pharmaceutical industry Technological innovations -- Case studies. , Biotechnology industries Technological innovations. , Chemical industry Technological innovations. , Chemical industry , Technological innovations. , Economic aspects. , Chemical industry Technological innovations -- Case studies.
- ISBN: 0875846505 , 9780875846507
- ISBN: 0875846505
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 323-331) and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=26860
- 系統號: 005289344
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly competitive industry that lives and dies by its R&D and depends heavily on rapid time to market. His work reveals that behind the success of many new product introductions lies the development of novel process technologies that provide lower costs, higher quality, and increased flexibility. Pisano challenges the widely held product-process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also questions the notion that there is a conflict between pursuit of product innovation and pursuit of lower costs, arguing that product development and process development capabilities are complementary. Extending the lessons to a wide variety of manufacturing industries, The Development Factory will guide companies toward unlocking the potential of process development and understanding the patterns of organizational behavior and managerial actions that help create and implement new capabilities over time.
來源: Google Book
來源: Google Book
評分