Relationship marketing for competitive advantage :winning and keeping customers

• 其他作者: Payne, Adrian. , Chartered Institute of Marketing.
• 出版: Oxford ;Boston : Butterworth-Heinemann 1998, ©1995.
• 稽核項: 1 online resource (x, 304 pages) :illustrations.
• 叢書名: The marketing series. Professional development
• 標題: Customer Relations. , Consommateurs Satisfaction. , Relationship marketing. , Consumer Behavior , BUSINESS & ECONOMICS Customer Relations. , Electronic books. , Consommateurs , Service à la clientèle. , Customer relations. , Relations avec la clientèle. , Customer services. , Satisfaction. , Consumer satisfaction. , BUSINESS & ECONOMICS , Marketing relationnel.
• ISBN: 058531554X , 9780585315546
• ISBN: 0750640170
• 試查全文@TNUA:
  
• 附註: "Published on behalf of the Chartered Institute of Marketing." Includes index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=34039
• 系統號: 005289356
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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