附註:Includes bibliographical references (pages 431-438) and index.
Outline: The framework in a nutshell. 1. Purpose, scope and basics -- pt. 1. Fundamentals: The Framework and its Main Building Blocks. 2. Objectives: what is business strategy for? 3. Competitive and corporate strategy: firmlets and companies -- pt. 2. Understanding Competitive Strategy and the Nature of Competition. 4. Competitive strategy: (a) The map of differentiated competitive markets. 5. Competitive strategy: (b) Classification of competitive strategies. 6. Competitive strategy: (c) Differentiation and price. 7. Competitive strategy: (d) The seller's view of competitive markets -- pt. 3. Competitive Strategies for Profit. 8. Competitive strategy: (e) What makes it profitable? 9. Competitive strategy: (f) Dynamics -- pt. 4. Resources and Business Strategy. 10. Corporate resources for sustained value-building. 11. Resources and the manager. 12. The 'scissors' process of choosing a competitive strategy -- pt. 5. Corporate Strategy.
