附註:Includes bibliographical references (pages 249-258) and index.
Cover; Preliminaries; Table Of Contents; Acknowledgments; Introduction: The Power of the Unexpected; Chapter One: The True Nature of Corporate Creativity; Chapter Two: How Preconceptions Limit Corporate Creativity; Chapter Three: What Do We Really Know About Creativity?; Chapter Four: The Deadline of Simple Suggestion System and the Rise of a New Generation; Chapter Five: How Misalignment Shuts Down Creativity; Chapter Six: Alignment: The First Essential Element; Chapter Seven: Self-Initiated Activity; Chapter Eight: Unofficial Activity; Chapter Nine: Serendipity; Chapter Ten: Diverse Stimuli.