附註:Includes bibliographical references (pages 197-203) and indexes.
Introduction : Four types of entrepreneurs, four ways to succeed -- Personal achiever entrepreneur -- How personal achievers succeed or fail -- Supersalesperson entrepreneur -- How supersalespeople succeed or fail -- Real manager entrepreneur -- How real managers succeed or fail -- Expert idea generator entrepreneur -- How expert idea generators succeed or fail -- When more than one pattern is prominent : the complex entrepreneur -- Assessing entrepreneurial talent : your own and others' -- Do women possess different patterns and follow different routes? -- Educating for entrepreneurship -- What if I lack any strong entrepreneurial pattern? -- Our research on entrepreneurship -- Measuring the entrepreneurial patterns.
摘要:John Miner details four personality types that characterize successful entrepreneurs - Personal Achievers, Supersalespeople, Real Managers, and Expert Idea Generator then shows you how to use this information to map out your own path to success. Based on 20 years of research and a systematic seven-year study of 100 entrepreneurs, The 4 Routes to Entrepreneurial Success details the distinctive characteristics of each type and explains why they succeed or fail. Using Miner's self-assessment questionnaire you'll discover whether you possess the talents, skills, and characteristics it takes to start and run your own business. The results will help you determine how you can be successful as an entrepreneur.
