附註:Includes bibliographical references (pages 183-190) and index.
This time it's personal -- Getting a clue about starting a small business -- Assessing your experience and skills -- Charting your business course -- Positioning your business and your product -- Choosing your business form -- Plan, plan, and plan some more -- Securing the financing you may need now or later -- ch . 8. Getting your front doors open -- It's really all about sales and promotion anyway! -- ch .10. Expanding the business -- Online small business resources -- That's a wrap! -- Glossary -- Sample business plans.
