Storyselling for financial advisors :how top producers sell
- 作者: West, Scott,
- 其他作者: Anthony, Mitch.
- 出版: Chicago : Dearborn 2000.
- 稽核項: 1 online resource (x, 246 pages) :illustrations.
- 標題: Selling , Marketing. , BUSINESS & ECONOMICS Investments & Securities -- General. , Investment advisors , Psychological aspects. , Investment advisors Marketing. , Electronic books. , Investments & SecuritiesGeneral. , Selling Psychological aspects. , Storytelling. , BUSINESS & ECONOMICS
- ISBN: 159734155X , 9781597341554
- ISBN: 0793136644
- 試查全文@TNUA:
- 附註: Includes index.
- 摘要: Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=23772
- 系統號: 005290340
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.
來源: Google Book
來源: Google Book
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