附註:Includes bibliographical references and index.
The United States' food industry and its imperative for new products -- Food expenditures : an overview -- "Real" changes in food spending -- Channels of distribution for the food industry -- Ethnic diversity -- The aging of the American population -- Health and foods -- Consumer preferences -- Product policy and goals -- Strategic new product development -- Strategic approaches in the food industry -- New product failure and success -- New product classification -- New product failure -- Achieving successful new product launches -- The food product development process -- Product concepts and concept testing -- Food science, technology, and engineering overview for food product development -- Development of packaging for food products -- New product organizations : high-performance team management for a changing environment -- New food products : technical development -- The politics of the new food product development decision -- Innovative new food products : technical development in the laboratory -- R & D-driven product evaluation in the early stage of development -- Shelf life of packaged foods, its measurement and prediction -- Toward the development of an integrated packaging design methodology : quality function deployment-- an introduction and example -- Innovative food packaging graphics and testing : a packaging decision can change the course of a company -- Mandatory food package labeling in the United States -- Launching the new product -- Public policy issues.
