附註:Includes index.
The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan.
