The ISO 9000 quality assurance standards have generated considerable interest and controversy in the business world. This book provides an in-depth, critical evaluation of the effects of these standards, investigating the experiences of both Danish and international firms. Central questions addressed include: -- Given what the ISO 9000 standards were intended to achieve, to what degree have they lived up to their potential? -- Do the benefits justify the costs? -- Why does quality assurance work better in certain firms and organizations than others? -- Why have the ISO 9000 standards enjoyed more success in industry than in the public sector? To structure the analysis, the book utilizes the economic concept of asymmetric information. For the executive, this book is an instructive introduction to ISO 9000. For the business student, the book places quality assurance in the context of modern managerial economics.
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