附註:Includes bibliographical references (pages 287-337) and index.
Patronage and style in Steichen's early work -- The age of corporate patronage: advertising accelerates the demand for photography -- From "reality" to "fantasy" in early photographic advertising -- Subtle manipulations: the persuasion of realism -- The modern look in advertising photography and product design -- The collaborative image -- Testaments to class mobility -- Viewing fine and applied art: the female spectator and advertisements -- Melodrama in black and white and color -- Ethnographic advertising.
