附註:Includes index.
PART 1 WHAT IS E-COMMERCE? -- Chapter 1 What is Driving the e-Commerce Revolution? -- Chapter 2 The Sky Is the Limit: Internet Market Valuations -- Chapter 3 The Next Great e-Commerce Company -- Yours -- Chapter 4 e-Commerce Defined -- Chapter 5 The Virtual Corporation -- Chapter 6 Killer Apps -- Chapter 7 The Laws of the e-Commerce Jungle -- PART 2 OPPORTUNITIES IN E-COMMERCE -- Chapter 8 It's Just a Matter of Time: Real Time vs. Batch -- Chapter 9 King of the Jungle -- The Automated Supply Chain -- Chapter 10 The Customer is King -- Chapter 11 Show Me the Money -- Chapter 12 The Virtual Workforce -- Chapter 13 There's Gold in Them Thar Hills: Data Mining -- PART 3 E-MARKETING -- Chapter 14 Spinning a Web -- Internet Marketing -- Chapter 15 Internet Advertising -- Chapter 16 Internet Marketing Models -- Chapter 17 Offline Marketing for Online Businesses -- Chapter 18 The Marketing Goldrush: Data Mining -- PART 4 E-STRATEGIES: MANAGING THE E-CORPORATION -- Chapter 19 e-Commerce Resource Planning -- Chapter 20 Knowledge Management -- Chapter 21 Customers: Leveraging Your e-Commerce Assets -- Chapter 22 Land Mines Lurking on the Net -- PART 5 PULLING IT ALL TOGETHER -- Chapter 23 The Definitive e-Commerce Model
