附註:Includes bibliographical references.
pt. 1. Short-Term Capital Asset Management. Controlling Cash Flow in the Small Business / Fred A. Jacobs, Larry H. Beard and Al L. Hartgraves. Let Your Business Plan Be a Road Map to Credit / E. Lewis Bryan and Ralph E. Welton. JIT: Strategies for Distant Suppliers / Joe G. Thomas and Morris Lamberson. The Impact of Automation on Direct Labor Costs / Robert H. Sanborn and David B. Croll -- pt. 2. Long-Term Capital Asset Management. Capital Budgeting: A Key Management Challenge / Eurico J. Ferreira and Leroy D. Brooks. Capital Investment Analysis for the Small Business / Richard F. Wacht. A Small Business Owner's Primer of Equity Financing / W. Keith Schilit. The Case of the Misaligned Merger / Michael J. Durnwald and James R. Miller -- pt. 3. Marketing Activities. Which Marketing Strategies Breed Success? / Ellen Day, Melvin R. Crask and Clyde E. Harris, Jr. How to Develop a Customer-Driven Positioning Strategy / James H. Martin and James M. Daley.
Identifying and Eliminating Weak Products / Douglas M. Lambert and Jay U. Sterling. Services Marketing -- Reaching the Customer and Creating Satisfaction / Charles W. Lamb, Jr. and David W. Cravens. Sales Strategy: Charting a New Course in Turbulent Markets / David W. Cravens, Raymond W. LaForge and Thomas N. Ingram. The Anatomy of a Sales Plan / Noel B. Zabriskie and John M. Browning. Integrating Marketing and Logistics for Increased Profit / Douglas M. Lambert and Robert L. Cook -- pt. 4. Human Resource Management. Tracking the Impact of Human Resource Management / Andrew Templer and Karl Hofmeyr. Interpersonal Skill Training -- A Prerequisite for Success / John D. Pettit, Jr., Bobby C. Vaught and Robert L. Trewatha. Making Performance Appraisals Meaningful and Fair / Mark R. Edwards. Balancing Corporate Profits and Ethics: A Matrix Approach / Donald P. Robin and Eric Reidenbach -- pt. 5. Productivity and Quality Management. Building Quality Into the Product / G.H. Manoochehri.
JIT: Will Suppliers Embrace Their New Role? / Carolyn R. Stokes. EDI to the Rescue -- More Productivity, Less Paperwork / James A. Senn. A Guide to Quality Marketing Research Proposals and Reports / N. Carroll Mohn and Thomas H. Land -- pt. 6. Communication and Information Systems. Computers and People -- Casting the Players / Dianne D. Horgan and Rebecca J. Simeon. Crisis! Managerial Lessons From Pearl Harbor / Harvey J. Brightman. Debunking the Myths of Strategic Information Systems / James A. Senn. Planning Information Systems for the Growing Business / Glenn V. Kieckhaefer and Edward J. Inderrieden. Using Information Technology to Compete in a New Europe / James A. Senn.
