7 secrets of marketing in a multi-cultural world
- 作者: Rapaille, Gilbert C.
- 出版: Provo, Utah : Executive Excellence Pub. 2001.
- 稽核項: 1 online resource (303 pages).
- 標題: Cross-cultural studies. , BUSINESS & ECONOMICS Organizational Behavior. , Export marketing , Culture. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , Export marketing. , Electronic books. , Export marketing Cross-cultural studies. , Management Science. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management Science. , Social values , Industrial Management. , BUSINESS & ECONOMICS Management. , Social values Cross-cultural studies. , Management. , Social values.
- ISBN: 1890009741 , 9781890009748
- 試查全文@TNUA:
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56740
- 系統號: 005293745
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.
來源: Google Book
來源: Google Book
評分