附註:Includes index.
Cover; Title Page; Copyright Page; Dedication; Table of Contents; About the Author; Introduction; I. Understanding Yourself: The Key to Better Performance; Personality and Performance; Influences on Relationships; Getting to Know Yourself; II. Improving RapportWith Your Clients; III. How People Function; IV. Mood Disorders; V. Thought Disorders; VI. Cognitive Disorders; VII. Personality Disorders; VIII. Howto Be Aware of a Client's Psychological State; IX. How Personality ShapesInvestment Philosophy; X. How Self-Knowledge Can Help the Broker; XI. Avoiding Liability.
XII. Helping the Investor Stay Psychologically FitXIII. The Broker's Quiz; XIV. Dealingwith Obnoxious People; XV. Overcoming Guiltover Success; Chapter XV Quiz Analysis; Glossary; Index.
摘要:"Written specifically for brokers, money managers, and investment professionals, this book provides a compelling view of the effect money has on human behavior, showing how to: make sound investment decisions - even under stressful circumstances, improve client relationships by understanding and recognizing various personalities and behaviors, and help clients maintain psychological fitness for investing."--Jacket.
