Building data mining applications for CRM

• 作者: Berson, Alex.
• 其他作者: Smith, Stephen, , Thearling, Kurt.
• 出版: New York : McGraw-Hill ©2000.
• 稽核項: 1 online resource (xxvii, 510 pages) :illustrations.
• 標題: Exploration de données (Informatique) , Decision Support Systems, Management , Electronic books. , Decision support systems. , Systèmes d'aide à la décision. , Information Management. , BUSINESS & ECONOMICS Knowledge Capital. , Data mining. , Data Mining , Knowledge Capital. , BUSINESS & ECONOMICS Information Management. , BUSINESS & ECONOMICS
• ISBN: 0071344446 , 9780071344449
• ISBN: 0071344446
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 495-499) and index.
• 摘要: Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54425
• 系統號: 005293914
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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