Emotion marketing :the Hallmark way of winning customers for life
- 作者: Robinette, Scott.
- 其他作者: Brand, Claire. , Lenz, Vicki.
- 出版: New York : McGraw-Hill 2001.
- 稽核項: 1 online resource (xvii, 247 pages).
- 標題: Distribution. , Marketing. , Consommateurs Satisfaction. , MarketingGeneral. , Marketing , Electronic books. , BUSINESS & ECONOMICS Distribution. , Consommateurs , Customer relations. , Consumer Behavior , BUSINESS & ECONOMICS Marketing -- General. , Satisfaction. , Consumer satisfaction. , marketing. , BUSINESS & ECONOMICS
- ISBN: 0071374477 , 9780071374477
- ISBN: 0071364145
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 233-237) and index.
- 摘要: "One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting cards. It stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing, Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success." , "You'll learn about the power of caring and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar[superscript (sm)], a powerful tool that helps businesses deliver the right emotional message, at the right time, to the right customers. You'll also learn how to cultivate an enterprise-wide commitment to pursuing a sustainable connection that makes customers feel so valued they will go out of their way to be loyal. And you'll get the same expert advice and guidance received by the dozens of Hallmark client companies who have achieved nothing less than miraculous results by making Emotional Marketing a major part of their strategic arsenal."--Jacket.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=55577
- 系統號: 005294014
- 資料類型: 電子書
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- 引用網址: 複製連結
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
來源: Google Book
來源: Google Book
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