資料來源: Google Book
How to think like the world's greatest marketing minds
- 作者: Turner, Marcia Layton.
- 出版: New York : McGraw-Hill 2000.
- 稽核項: 1 online resource (xvii, 190 pages).
- 叢書名: The leader's edge
- 標題: Marketing executives , Electronic books. , Marketing. , Distribution. , Businesspeople. , Marketing executives United States. , MarketingGeneral. , BUSINESS & ECONOMICS Distribution. , Businesspeople , Andre fag (naturvidenskab og teknik) Andre fag. , BUSINESS & ECONOMICS Marketing -- General. , United States. , Businesspeople United States. , Marketing executives. , BUSINESS & ECONOMICS
- ISBN: 0071378529 , 9780071378529
- ISBN: 0071360700 , 9780071360708
- 試查全文@TNUA:
- 附註: Includes index. Includes bibliographical references and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=51905
- 系統號: 005294117
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
來源: Google Book
來源: Google Book
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