Marketing warfare
- 作者: Ries, Al.
- 其他作者: Trout, Jack.
- 出版: New York : McGraw-Hill ©1986.
- 稽核項: 1 online resource (viii, 216 pages, 2 unnumbered leaves of plates) :illustrations.
- 標題: Concurrence. , marketing. , Distribution. , MarketingGeneral. , Marketing , BUSINESS & ECONOMICS Distribution. , Competition. , Economic Competition , BUSINESS & ECONOMICS Marketing -- General. , Electronic books. , Marketing. , BUSINESS & ECONOMICS
- ISBN: 0071371125 , 9780071371124
- ISBN: 007052730X , 9780070527300
- 試查全文@TNUA:
- 附註: Includes index.
- 摘要: "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54483
- 系統號: 005294182
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
來源: Google Book
來源: Google Book
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