Research in media promotion

• 其他作者: Eastman, Susan Tyler.
• 出版: Mahwah, NJ : Lawrence Erlbaum Associates 2000.
• 稽核項: 1 online resource (xiii, 365 pages) :charts.
• 叢書名: LEA's communication series
• 標題: Advertising Television programs. , Advertising & Promotion. , Electronic books. , Television programs. , BUSINESS & ECONOMICS Advertising & Promotion. , Television programs , Advertising , United States. , BUSINESS & ECONOMICS , Advertising Television programs -- United States.
• ISBN: 0585365474 , 9780585365473
• ISBN: 080583382X , 9780805833829 , 9781410606068
• 試查全文@TNUA:
  
• 附註: A collection of 11 original studies. Includes bibliographical references and indexes.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=45888
• 系統號: 005294186
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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