Strategic public relations management :planning and managing effective communication programs

• 作者: Austin, Erica Weintraub.
• 其他作者: Pinkleton, Bruce E.
• 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2000.
• 稽核項: 1 online resource (xiv, 399 pages) :illustrations.
• 叢書名: LEA's communication series
• 標題: Strategisch management. , Relations publiques , Public relations Management. , Public relations , Management. , Public relations. , BUSINESS & ECONOMICS Public Relations. , Electronic books. , Gestion. , Relations publiques Gestion. , Public Relations. , BUSINESS & ECONOMICS
• ISBN: 0585366667 , 9780585366661
• ISBN: 0805831592 , 9780805831597 , 0805831606 , 9780805831603
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=49114
• 系統號: 005294448
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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