附註:Includes bibliographical references and index.
Preliminaries; Contents; Preface; Acknowledgments; Chapter One: Why Crises Are an Inevitable; Chapter Two: The Failure of Success; Chapter Three: A Best Practice Model; Chapter Four: Should We Tell the Truth; Chapter Five: Assuming Responsibility Victim or Villain; Chapter Six: Detecting Weak Signals; Chapter Seven: Thinking Far Outside of th Boxes; Chapter Eight Treating the Big Picture; Chapter Nine: Crisis Management 2002; Additional Readings; Notes; About the Authors; Previously Published Materials; Index.
摘要:Egypt Air. Nike. The Intel Chip. Could these crises have been prevented? Maybe. Could they have been handled better? Definitely.
