Powerful products :strategic management of successful new product development

• 作者: Bean, Roger,
• 其他作者: Radford, Russell W.
• 出版: New York : AMACOM 2000.
• 稽核項: 1 online resource (xii, 274 pages) :charts.
• 標題: Product management. , Marketing. , BUSINESS & ECONOMICS Development -- Business Development. , Electronic books. , DevelopmentBusiness Development. , New products , New products Marketing. , BUSINESS & ECONOMICS
• ISBN: 0814425526 , 9780814425527
• ISBN: 0814405665
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=40853
• 系統號: 005295178
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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