The voice of business :Hill & Knowlton and postwar public relations
- 作者: Russell, Karen Miller.
- 出版: Chapel Hill, NC : University of North Carolina Press ©1999.
- 稽核項: 1 online resource ([xiii], 261 pages) :illustrations.
- 叢書名: The Luther Hartwell Hodges series on business, society, and the state
- 標題: Public relations firms , Electronic books. , Agences de relations publiques États-Unis -- Histoire. , Hill and Knowlton International , Agences de relations publiques , World politics , Hill and Knowlton, Inc. , Opinion publique , Politique mondiale 1945- -- Opinion publique. , World politics 1945-1989 -- Public opinion. , Hill and Knowlton, Inc. History. , History. , Bedrijfsgeschiedenis (wetenschap) , Knowledge Capital. , Public relations firms. , BUSINESS & ECONOMICS , Public relations firms United States -- History. , World politics Public opinion. , Histoire. , Politique mondiale , Public opinion , Public relations. , Opinion publique. , Public opinion United States. , Politique mondiale 1945-1989 -- Opinion publique. , Opinion publique États-Unis. , Geschichte 1933-1999 , Hill and Knowlton, inc , 1945-1989 , Public opinion. , United States. , Hill and Knowlton, inc Histoire. , BUSINESS & ECONOMICS Knowledge Capital.
- ISBN: 0807866946 , 9780807866948
- ISBN: 0807824399 , 9780807824399
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- 附註: Includes bibliographical references (pages 199-252) and index.
- 摘要: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the firm had a payroll of 250 employees around the world and was ranked as the best in its business by journalists and other public relations practitioners. The Voice of Business, the first full-length study of a single public relations firm, chronicles the influence exerted by Hill & Knowlton on American public discourse in the years following World War II.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=47816
- 系統號: 005295186
- 資料類型: 電子書
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- 引用網址: 複製連結
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
來源: Google Book
來源: Google Book
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