附註:Includes index.
Introduction to Internet entrepreneurship -- Building a reality-based business model in the new economy -- The fundamentals of opportunity recognition: selecting your space -- The e-plan : the Internet entrepreneur's treasure map -- First things first: your executive summary, name and mission statement -- Choosing your team -- Marketing fundamentals: researching your market and industry -- Segmentation, targeting and positioning: isolating the opportunity and refining your business model -- Implementing your custome.
