Big Bird and beyond :the new media and the Markle Foundation
- 作者: Mitgang, Lee D.,
- 其他作者: John and Mary R. Markle Foundation.
- 出版: New York : Fordham University Press 2000.
- 版本: 1st ed.
- 稽核項: 1 online resource (xxii, 292 pages).
- 標題: TECHNOLOGY & ENGINEERING , John and Mary R. Markle Foundation History. , Mass media Research. , Médias Recherche -- États-Unis -- Histoire. , Mass media Research -- United States -- History. , United States. , TECHNOLOGY & ENGINEERING Television & Video. , History. , RechercheHistoire. , ResearchHistory. , Research. , Communication & Mass Media. , Mass media , John and Mary R. Markle Foundation. , Médias , Journalism & Communications. , John and Mary R. Markle Foundation , Electronic books. , Television & Video.
- ISBN: 0823220419 , 9780823220410
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Enter Sesame -- Beyond Big Bird: Markle and children's television -- The diffusion of knowledge -- The coming of cable -- Messages to the media -- Changing channels -- Electronic everything -- Aging.org -- Communication and democracy.
- 摘要: "Big Bird and Beyond reveals the pivotal role Lloyd Morrisett has played since 1969, as president of The John & Mary R. Markle Foundation and as chairman of the Children's Television Workshop, in launching Peggy Charren's Action for Children's Television, rescuing the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, establishing the National News Council in defiance of the nation's most powerful newspaper, and spurring Cable News Network to provide more issue oriented presidential election coverage. Mitgang describes how Markle almost single-handedly promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives."--Jacket.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=47739
- 系統號: 005295504
- 資料類型: 電子書
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- 引用網址: 複製連結
More than 30 years ago, Lloyd Morrisett, a young foundation executive, posed this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" Defying the odds in an industry that had long placed faith in selling soap rather than serving the educational needs of its audiences, Sesame Street, the most popular and successful children's program in the world was launched. Big Bird and Beyond reveals the pivotal role Morrisett has played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop, in launching Peggy Charren's Action for Children's Television, rescuing the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, establishing the National News Council in defiance of the nation's most powerful newspaper, and spurring Cable News Network to provide more issue oriented presidential election coverage. Mitgang describes how Markle almost single-handedly promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives.
來源: Google Book
來源: Google Book
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