附註:Includes bibliographical references and index.
Enter Sesame -- Beyond Big Bird: Markle and children's television -- The diffusion of knowledge -- The coming of cable -- Messages to the media -- Changing channels -- Electronic everything -- Aging.org -- Communication and democracy.
摘要:"Big Bird and Beyond reveals the pivotal role Lloyd Morrisett has played since 1969, as president of The John & Mary R. Markle Foundation and as chairman of the Children's Television Workshop, in launching Peggy Charren's Action for Children's Television, rescuing the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, establishing the National News Council in defiance of the nation's most powerful newspaper, and spurring Cable News Network to provide more issue oriented presidential election coverage. Mitgang describes how Markle almost single-handedly promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives."--Jacket.
