Introduction to marketing :a step-by-step guide to all the tools of marketing

• 作者: Lancaster, Geoffrey,
• 其他作者: Reynolds, Paul
• 出版: London ;Dover, N.H. : Kogan Page 1999.
• 稽核項: 1 online resource (ix, 290 pages) :illustrations.
• 叢書名: Marketing in action series
• 標題: Marketing Management. , Distribution. , MarketingGeneral. , Marketing , Management. , BUSINESS & ECONOMICS Distribution. , Marketing Gestion. , BUSINESS & ECONOMICS Marketing -- General. , Gestion. , Electronic books. , BUSINESS & ECONOMICS
• ISBN: 058537967X , 9780585379678
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 275-277) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62795
• 系統號: 005295687
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數