附註:Includes bibliographical references (pages 206-213) and index.
Book Cover; Title; Contents; Foreword; Acknowledgements; Introduction; The road to Cathay; Through a glass darkly: China from a Western perspective; The furniture of the mind; Relationships and regulations; An ethical interlude; Creating harmony: alternative venture formats in the PRC; The marketing mix; The marketing process; Rightness and correct form: the y and l of organisation in China; Doing business with the sojurners: the overseas Chinese communities; Western and Chinese commercial thinking; Bibliography; Index.
摘要:This book is a general introduction to managing business enterprises in China, aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China.
