Marketing
- 作者: Sandhusen, Richard.
- 出版: Hauppauge, N.Y. : Barron's ©2000.
- 版本: 3rd ed.
- 稽核項: 1 online resource (xv, 559 pages) :illustrations, maps.
- 叢書名: Business review books
- 標題: BUSINESS & ECONOMICS Organizational Behavior. , Marketing. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , Marketing , Electronic books. , Management Science. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management Science. , marketing. , Industrial Management. , Management. , BUSINESS & ECONOMICS Management.
- ISBN: 0764112775 , 9780764112775
- ISBN: 0764112775
- 試查全文@TNUA:
- 附註: Includes bibliographical references and indexes.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52572
- 系統號: 005295888
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
來源: Google Book
來源: Google Book
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