附註:Includes bibliographical references and index.
Book Cover; Title; Copyright; Contents; Preface; PART I THE TELECOMMUNICATIONS INDUSTRY STRUCTURE; CHAPTER 1 Telecommunications Economics 1: Principles of Market Structure, Conduct, Pricing, and Growth; CHAPTER 2 Broadcast Management; CHAPTER 3 Cable Television Management; CHAPTER 4 Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage; CHAPTER 5 Telephone Management; CHAPTER 6 The Internet; CHAPTER 7 Transnational Media and Telecommunications; PART II MANAGEMENT AND PLANNING STRATEGIES; CHAPTER 8 Telecommunications Management.
摘要:This text covers the business and management practices of the telecommunications industries. It is appropriate for students in telecommunication and media management.
