Strategic database marketing :the masterplan for starting and managing a profitable, customer-based marketing program

• 作者: Hughes, Arthur Middleton.
• 出版: New York : McGraw-Hill ©2000.
• 版本: 2nd ed.
• 稽核項: 1 online resource (viii, 439 pages) :illustrations.
• 標題: Databanken. , Marketing. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Exports & Imports. , MarketingMultilevel. , Database marketing Planning. , BUSINESS & ECONOMICS International -- Marketing. , Database marketing , Planning. , Electronic books. , BUSINESS & ECONOMICS Exports & Imports. , BUSINESS & ECONOMICS , InternationalMarketing.
• ISBN: 0071378715 , 9780071378710
• ISBN: 0071351825 , 9780071351829
• 試查全文@TNUA:
  
• 附註: Includes index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=53220
• 系統號: 005296141
• 資料類型: 電子書
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• 引用網址: 複製連結
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