附註:Includes bibliographical references and index.
Online marketing strategies in the information economy : a comparative analysis / Bharat Rao, Louis Minakakis -- Leveraging online information to build customer relationships / Christian Bauer, Arno Scharl -- The evolution of web marketing practice / Malu Roldan -- Pricing strategies for digital books : issues and directions for research / P.K. Kannan, Barbara Kline Pepe, Eva Guterres -- Factors influencing marketing performance on the Web / Ashok Ranchhod, Julie Tinson, and Fan Zhou -- Positioning in cyberspace : evaluating telecom web sites using correspondance analysis / Pierre Berthon [and others] -- Investigating social motivations for Internet use / Thomas F. Stafford, Marla Royne Stafford -- Turning browsers into buyers : user interface design issues for electronic commerce / Rex Eugene Pereira -- 4I : a new premise for marketing online / Amit Pazgal and Sandeep Sikka -- Exploring consumers' willingness to contribute to Internet web sites / Benedict G.C. Dellaert -- The theory behind the role of leverage and the strategic alignment of organisations while creating new markets (Internet marketing and e-commerce) / S.I. Lubbe -- Beyond CPMs and clickthroughs : understanding consumer interaction with web advertising / Patrali Chatterjee -- Comparing consumer purchase behavior on the Internet and in brick-and-mortar stores : an overview of recent research / Jie Zhang -- Satisfaction, frustration, and delight : a framework for understanding how consumers interact with web sites / Jennifer Edson Escalad, Kapil Jain, Judi E. Strebel.
