Marketing a service for profit :a practical guide to key service marketing concepts

• 作者: Clarke, Greg.
• 出版: London ;Dover, N.H. : Kogan Page 2000.
• 稽核項: 1 online resource (viii, 200 pages) :illustrations.
• 叢書名: Marketing in action series
• 標題: Service industries , Marketing. , BUSINESS & ECONOMICS Industries -- General. , Service industries Marketing. , Electronic books. , IndustriesGeneral. , BUSINESS & ECONOMICS
• ISBN: 058538472X , 9780585384726
• ISBN: 0749419199
• 試查全文@TNUA:
  
• 附註: "In association with Marketing." Includes bibliographical references (page 192) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62810
• 系統號: 005296484
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數