Understanding consumer decision making :the means-end approach to marketing and advertising strategy

• 其他作者: Reynolds, Thomas J. , Olson, Jerry C.
• 出版: Mahwah, N.J. ;London : Lawrence Erlbaum 2000.
• 稽核項: 1 online resource (xvii, 447 pages) :illustrations.
• 標題: Marketing Management. , Marketing , Comportement. , Electronic books. , Consommateurs , Marketing Gestion. , BUSINESS & ECONOMICS , Gestion. , BUSINESS & ECONOMICS Consumer Behavior. , Consumer behavior. , Consommateurs Comportement. , Consumer Behavior. , Management.
• ISBN: 058538701X , 9780585387017
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61239
• 系統號: 005296667
• 資料類型: 電子書
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• 引用網址: 複製連結
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