ValueSpace :winning the battle for market leadership : lessons from the world's most admired companies
- 作者: Mittal, Banwari.
- 其他作者: Sheth, Jagdish N.
- 出版: New York : McGraw-Hill ©2001.
- 稽核項: 1 online resource (xii, 265 pages) :illustrations.
- 標題: Kundenmanagement , BUSINESS & ECONOMICS Marketing -- Research. , Beziehungsmanagement , Electronic books. , Customer relations. , MarketingResearch. , Consumer satisfaction. , BUSINESS & ECONOMICS , Verbraucherzufriedenheit
- ISBN: 0071382690 , 9780071382694
- ISBN: 0071375279 , 9780071375276 , 9780071589659 , 0071589651
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 255-260) and index.
- 摘要: "UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and other customer loyalty leaders, discussing strategy with senior executives - and observing those strategies in action - to construct a blueprint for market success in today's fiercely competitive, global business environment." "What emerges is a portrait of corporate success, of gaining maximum value from each corporate resource and passing that value along - to customers, shareholders, and employees alike." "Decision makers at every level can look to these illuminating interviews and analyses to discover specific answers and proven solutions."--Jacket.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=63829
- 系統號: 005296740
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortune’s Most Admired Companies list, Mittal and Sheth show that value is the “missing link” in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service. With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other “most admireds,” Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders. It outlines a complete program for achieving long-term success by more effectively managing the 9 organizational processes that drive performance, price, and service.
來源: Google Book
來源: Google Book
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