附註:Includes bibliographical references (pages 287-290) and index.
Structural migration : from E-business to M-Business -- Trends shaping the mobile economy -- The M-business landscape -- Brealthrough platform strategies -- Mobile application infrastructure -- New innovation opportunities : mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus : the next generation of business-to-employee applications -- The art of mobile strategy -- Epilogue : a reality check.
摘要:"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." "M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications."--Jacket.
