資料來源: Google Book
Business to business electronic commerce :challenges and solutions
- 其他作者: Warkentin, Merrill.
- 出版: Hershey [Pa.] : Idea Group Pub. 2002.
- 稽核項: 1 online resource (xii, 293 pages) :illustrations.
- 標題: Exports & Imports. , Electronic books. , Industrial procurement Management -- Computer networks. , BUSINESS & ECONOMICS Exports & Imports. , BUSINESS & ECONOMICS Marketing -- Multilevel. , MarketingMultilevel. , Electronic commerce. , Elektronisk handel. , InternationalMarketing. , BUSINESS & ECONOMICS International -- Marketing. , ManagementComputer networks. , Industrial procurement , BUSINESS & ECONOMICS , e-bøker
- ISBN: 1930708092 , 9781930708099
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=66163
- 系統號: 005296898
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
來源: Google Book
來源: Google Book
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