Strategic marketing communications :new ways to build and integrate communications
作者:
Smith, P. R.
其他作者:
Berry, Chris,
,
Pulford, Alan.
出版:
London ;Dover, N.H. : Kogan Page ©1999.
版本:
Rev. ed.
稽核項:
1 online resource (xii, 300 pages) :illustrations.
標題:
BUSINESS & ECONOMICS Organizational Behavior.
,
Electronic books.
,
BUSINESS & ECONOMICS Industrial Management.
,
Organizational Behavior.
,
BUSINESS & ECONOMICS Management Science.
,
Communication in marketing.
,
BUSINESS & ECONOMICS Public Relations.
,
Management Science.
,
BUSINESS & ECONOMICS
,
Public Relations.
,
Industrial Management.
,
Management.
,
BUSINESS & ECONOMICS Management.
ISBN:
0585392994 , 9780585392998
試查全文@TNUA:
附註:
Includes bibliographical references and index.
摘要:
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
電子資源:
https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61307
系統號:
005297027
資料類型:
電子書
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