Strategic marketing communications :new ways to build and integrate communications

• 作者: Smith, P. R.
• 其他作者: Berry, Chris, , Pulford, Alan.
• 出版: London ;Dover, N.H. : Kogan Page ©1999.
• 版本: Rev. ed.
• 稽核項: 1 online resource (xii, 300 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Organizational Behavior. , Electronic books. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , BUSINESS & ECONOMICS Management Science. , Communication in marketing. , BUSINESS & ECONOMICS Public Relations. , Management Science. , BUSINESS & ECONOMICS , Public Relations. , Industrial Management. , Management. , BUSINESS & ECONOMICS Management.
• ISBN: 0585392994 , 9780585392998
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 摘要: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61307
• 系統號: 005297027
• 資料類型: 電子書
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• 引用網址: 複製連結
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