Emphasizing methods for understanding, interpreting, and analyzing social psychological research, this introductory text book covers core issues like social behavior, the social self, social perception, prejudice and discrimination, attitudes, persuasion and attitudinal change, group processes, close relationships, interpersonal aggression, altruism, conformity, compliance, and obedience. Taking a socio-historical perspective, Bordens (Indiana University/Purdue University-Fort Wayne) and Horowitz (Oregon State University) apply social psychological theory to current and historical events.
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