附註:Includes index.
The Dot Bomb Survival Guide; copyright; contents; foreword; preface; acknowledgments; lies, damn lies, and business models; now, everything is different; B2B exchanges; name your own price; the rise and fall of Priceline and WebHouse (and Priceline's rise again?); virtual communities; COMMUNITY RECEDES FROM COMMERCE; SIXDEGREES FROM PROFITABILITY; CAN'T WE ALL JUST GET ALONG?; pay- to- surf; finding the right model: lessons learned; the customer? what customer?; the online customer; WHO IS YOUR CUSTOMER?; WHAT DO YOUR CUSTOMERS DO?; turnons: why people buy online.
Turnoffs: what keeps browsers from becoming buyersexperience matters; CUSTOMERS AND BRANDS: IT'S THE EXPERIENCE THAT COUNTS; THE ECONOMIC IMPACT OF CUSTOMER EXPERIENCE; THE ELEMENTS OF EXPERIENCE; dropping their end of the sofa: Living. com and Furniture. com; FURNITURE. COM: WHEN BROWSERS DON'T BECOME BUYERS; LIVING. COM; selection kills; the costs of customer loyalty; wireless: bonanza or boondoggle? ask the consumer!; how to survive: the four pillars of customer experience; ADDING VALUE; PROVIDING INFORMATION; BUILDING BRAND; PROVIDING CUSTOMER SERVICE.
Fashion victims and supermodels: push, the first big web fadthe difference between a fad and a revolution; kill your tv; PointCast; push different; BackWeb; MARIMBA; today's fads or tomorrow's revolutions: what can we learn from push?; the perils (and promises) of softwa re products and services sold over the Internet; products in the digital age; innovation at Internet speed; virtual reality makes a play; the real and the virtual: MusicMaker. com; beware the effects of bandwidth: EZGamer. com; from here to cyberspace; ASPs: virtual products (virtual profits?).
Respect the cost of change ... and think differentburnout: short- term thinking = short- term companies; how the concept of public markets changed; money changes everything; ecommerce: long- term customers = profits; Clickmango. com: 4 million to 0 in 4 months; Pets. com: traffic now, profits later; MotherNature. com: artificial growth, natural death; making it big in ecommerce by starting small; the Cadillac syndrome: UrbanBoxOffice. com; the ripple effect; the art of the long view; hype bites back: marketing disasters ... and success stories; just the facts; brand and the dot. com.
Acquiring customersthe Super Bowl shuffle; big disasters beyond the Bowl; when brand recognition isn't enough; dot. com fatigue and the big shift; spinning the Web; spinning a crisis into a movement; avoiding the bite; the road to hell is advertising supported; how it works; problems with advertising- supported revenue models; portals: when expenses don't meet ad revenues; niche sites with smaller audiences; multiple revenue streams = dot. com survival; on the bleeding edge; Pop. com: too far ahead of the curve; free PCs ... at a price; riding the attention stream into the contact zone.
