Media effects :advances in theory and research
其他作者:
Bryant, Jennings,
,
Zillmann, Dolf,
出版:
版本:
2nd ed.
稽核項:
1 online resource (x, 634 pages).
叢書名:
LEA's communication series
標題:
Mass media United States -- Psychological aspects.
,
Mass media Psychological aspects.
,
Médias
,
Mass media Social aspects -- United States.
,
SOCIAL SCIENCE
,
Social aspects
,
Mass media Political aspects -- United States.
,
Mass media United States -- Influence.
,
SOCIAL SCIENCE Media Studies.
,
Political aspects
,
Médias Aspect social -- États-Unis.
,
Political aspects.
,
Media Studies.
,
Influence.
,
Aspect social
,
Social aspects.
,
Mass media
,
Electronic books.
,
Mass media Influence.
,
Mass media Political aspects.
,
Psychological aspects.
,
United States.
,
Mass media Social aspects.
ISBN:
1282374176 , 9781282374171
ISBN:
0805838635 , 9780805838633 , 0805838643 , 9780805838640
試查全文@TNUA:
附註:
Includes bibliographical references and indexes.
摘要:
This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
電子資源:
https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=66760
系統號:
005297308
資料類型:
電子書
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