Qualitative research methods in public relations and marketing communications

• 作者: Daymon, Christine.
• 其他作者: Holloway, Immy.
• 出版: New York : Routledge 2002.
• 稽核項: 1 online resource.
• 標題: Corporations Public relations -- Research -- Methodology. , Marketing research Methodology. , Public relations , Methodology. , Qualitative research. , Public relationsResearchMethodology. , Marketing research , Electronic books. , Corporations , ResearchMethodology. , Public relations Research -- Methodology.
• ISBN: 0415222737 , 0415222745
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134725
• 系統號: 005297559
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數