S.U.R.E.-fire direct response marketing :generating business-to-business sales leads for bottom-line success
- 作者: Kern, Russell.
- 出版: New York : McGraw-Hall ©2001.
- 稽核項: 1 online resource (xxii, 277 pages) :illustrations.
- 標題: Advertising, Direct-mail. , BUSINESS & ECONOMICS Exports & Imports. , Exports & Imports. , MarketingMultilevel. , BUSINESS & ECONOMICS International -- Marketing. , Direct marketing. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , BUSINESS & ECONOMICS , InternationalMarketing.
- ISBN: 0071395679 , 9780071395670
- ISBN: 0658006223 (acid-free paper)
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 263-265) and index. Includes webliographies (pages 259-261).
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=68450
- 系統號: 005297824
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
來源: Google Book
來源: Google Book
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