Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector

• 作者: Halinen, Aino,
• 出版: London ;New York : Routledge 2002.
• 稽核項: 1 online resource (xiv, 373 pages) :illustrations.
• 叢書名: Routledge advances in management and business studies
• 標題: Electronic books. , BUSINESS & ECONOMICS Advertising & Promotion. , Finland. , Service industries , Marketing. , Relationship marketing. , Customer services , Advertising & Promotion. , Advertising agencies Customer services -- Finland -- Case studies. , Service industries Marketing. , Advertising agencies , Customer services. , Relationship marketing Finland. , Case studies. , Advertising agencies Customer services -- Finland. , Relationship marketing Finland -- Case studies. , Relationship marketing , BUSINESS & ECONOMICS , Advertising agencies Customer services.
• ISBN: 0203280776 , 9780203280775
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 345-356) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70308
• 系統號: 005298527
• 資料類型: 電子書
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• 引用網址: 複製連結
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