Firebrands :building brand loyalty in the Internet age
- 作者: Moon, Michael
- 其他作者: Millison, Doug.
- 出版: Berkeley, Calif. : Osborne/McGraw-Hill 2000.
- 稽核項: 1 online resource (xviii, 318 pages) :illustrations.
- 標題: Fidélisation de la clientèle. , Brand loyalty. , Marques de commerce Choix. , Cybermarketing. , Relatiemarketing. , Marques de commerce , Loyaliteit. , Préférence du consommateur. , Internet. , BUSINESS & ECONOMICS , Websites. , Brand choice. , Marketing sur Internet. , BUSINESS & ECONOMICS Advertising & Promotion. , Internet marketing. , Merken. , Sites Web Développement. , Electronic books. , Sites Web , Advertising & Promotion. , Fidélité à une marque. , Web site development. , Développement. , Choix. , Relation avec la clientèle. , Marque de commerce.
- ISBN: 0072124490 , 9780072124491
- 試查全文@TNUA:
- 附註: Includes index. Ch. 1. Firebrands and the New Brand eState -- Ch. 2. Brand Fundamentals -- Ch. 3. Building Brands Offline -- the Branding Tradition -- Ch. 4. Firebrands -- Ch. 5. The Seven Best Practices of Firebranding -- Ch. 6. Firebranding in Action: Five Prospective Business Models -- Ch. 7. Starting and Stoking the Fire: Acceleration Ramp for Launching a Firebrand -- Ch. 8. Futureproofing Your Firebrand.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70551
- 系統號: 005298577
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
來源: Google Book
來源: Google Book
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