The new direct marketing :how to implement a profit-driven database marketing strategy
- 其他作者: Batra, Rajeev. , David Shepard Associates.
- 出版: New York : McGraw-Hill ©1999.
- 版本: 3rd ed.
- 稽核項: 1 online resource (xx, 716 pages) :illustrations.
- 標題: Exports & Imports. , Direct marketing Data processing. , Bases de données Gestion. , Gestion. , BUSINESS & ECONOMICS Exports & Imports. , Direct marketing Statistical methods. , Informatique. , Méthodes statistiques. , InternationalMarketing. , Internet marketing. , BUSINESS & ECONOMICS , Statistical methods. , Marketing. , Database management. , Marketing sur Internet. , Data processing. , Electronic books. , Bases de données , Marketing direct , BUSINESS & ECONOMICS International -- Marketing. , Marketing direct Informatique. , Database marketing. , Bases de données Marketing. , MarketingMultilevel. , Marketing direct Méthodes statistiques. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Direct marketing
- ISBN: 0070580561 , 9780070580565
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70589
- 系統號: 005298595
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies. Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: offset skyrocketing marketing costs by customizing the sequence and flow of your communications; target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; and create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data.
來源: Google Book
來源: Google Book
評分