資料來源: Google Book
Latinos, Inc. :the marketing and making of a people
- 作者: Dávila, Arlene M.,
- 出版: Berkeley, CA : University of California Press ©2001.
- 稽核項: 1 online resource (xv, 287 pages) :illustrations.
- 標題: Identité ethnique. , USA , Hispanos. , Doelgroepen. , Market segmentation United States. , Spaanse Amerikanen. , Consommateurs américains d'origine latino-américaine. , Marketing , Segmentation du marché États-Unis. , Market segmentation , Commerce. , BUSINESS & ECONOMICS , Hispanic American consumers. , Marketing. , Consumenten. , Verbraucher , Market segmentation. , MarketingResearch. , Lateinamerikanischer Einwanderer , Electronic books. , Ethnic identity. , Américains d'origine latino-américaine Identité ethnique. , Segmentation du marché , Business & Economics. , BUSINESS & ECONOMICS Marketing -- Research. , Hispanic Americans Ethnic identity. , Américains d'origine latino-américaine , Ethnische Identität , Hispanic Americans , Psychologie , Soziale Situation , United States. , Verbraucherverhalten , Marketing & Sales.
- ISBN: 0520953592 , 9780520953598
- ISBN: 9780520226692 , 0520226690 , 9780520227248 , 0520227247
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 259-280) and index. Introduction -- Chapter 1. "Don't Panic, I'm Hispanic" : The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges : Facts and Fictions of a People as a Market -- Chapter 3. Images : Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group : Consumers Talk Back, or Do They?
- 摘要: Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71470
- 系統號: 005298701
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
來源: Google Book
來源: Google Book
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