Advertising and consumer citizenship :gender, images, and rights

• 作者: Cronin, Anne M.,
• 出版: London : Routledge 2000.
• 稽核項: 1 online resource (x, 179 pages) :illustrations.
• 叢書名: Transformations
• 標題: Business and Management. , Sex role in advertising. , Business & Economics. , Advertising & Promotion. , Advertising Psychological aspects. , Aspect psychologique. , Comportement. , Consommateurs , Publicité Aspect psychologique. , Rôle selon le sexe dans la publicité. , BUSINESS & ECONOMICS Advertising & Promotion. , Advertising. , BUSINESS & ECONOMICS , Advertising , Electronic books. , Publicité , Consumer behavior. , Commerce. , Consommateurs Comportement. , Psychological aspects.
• ISBN: 1134595182 , 9781134595181
• ISBN: 0415223245
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• 附註: Includes bibliographical references and index. Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index.
• 摘要: Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134830
• 系統號: 005298799
• 資料類型: 電子書
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• 引用網址: 複製連結
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