附註:Includes bibliographical references (pages 232-259) and indexes.
Introduction : the qualitative turn / Klaus Bruhn Jensen -- Humanistic scholarship as qualitative science : contributions to mass communication research / Klaus Bruhn Jensen -- The qualitative tradition in social science inquiry : contributions to mass communication research / Nicholas W. Jankowski and Fred Wester -- Qualitative methods in the study of news / Gaye Tuchman -- The creation of television drama / Horace M. Newcomb -- The interdisciplinary study of news as discourse / Teun A. van Dijk -- Textual analysis of fictional media content / Peter Larsen -- Reception analysis : mass communication as the social production of meaning / Klaus Bruhn Jensen -- Communication and context : ethnographic perspectives on the media audience / David Morley and Roger Silverstone.
Qualitative research and community media / Nicholas W. Jankowski -- Historical approaches to communication studies / Michael Schudson -- Studying events in their natural settings / Kurt Lang and Gladys Engel Lang -- Media, education, and communities / Michael Green.
摘要:This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
